e-Business & e-Commerce for Managers

A text outlining every aspect of e-commerce, for professional managers. Introduces e-business, e-commerce, the Internet, and the World Wide Web, covering such topics as online monetary transactions, Internet security, e-customer relationship management, online industries, online banking and investment, and online career services. DLC: Electronic commerce.
Welcome to the exciting world of the Internet, the World Wide Web, e-business and e-commerce. This book is by an old guy, a young guy, a young lady and the Deitel & Associates, Inc. writing team she heads, known collectively as "The PACK." The old guy (HMD; Massachusetts Institute of Technology 1967) has been in the computer field for 40 years. The young guy (PJD; MIT 1991) has been programming and/or teaching programming for 19 years. The young lady (Kate Steinbuhler; Boston College 2000) majored in English and communications and studied Web development. Kate's team, the PACK—for "Paul," "Abbey," "Christy" and "Kate"—consists of Paul Brandano (Boston College School of Management 2000; majored in marketing), Abbey Deitel (Carnegie Mellon University 1995; majored in industrial administration), Christy Connolly (Boston College School of Management; majored in marketing and finance), and, of course Kate Steinbuhler. Together, our experience includes Internet, World Wide Web, e-business and e-commerce software technologies, as well as academic study and industry experience in computer science, information technology, finance, marketing, management, English and communications.



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