Television Disrupted: The Transition from Network to Networked TV
Shelly Palmer "Television Disrupted: The Transition from Network to Networked TV"
Focal Press | 2006-04-14 | ISBN: 0240808649 | 248 pages | PDF | 1,1 MB
Focal Press | 2006-04-14 | ISBN: 0240808649 | 248 pages | PDF | 1,1 MB
What's happening to the business of television? Television Disrupted: The Transition from Network to Networked Television will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You'll learn about: Time-shifted and on-demand viewing, mobile video, file sharing, interactive and advanced media, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more.
This book will serve as a baseline to help executives, investors or professionals get a handle on the future of television and the role it plays in evolving media.
Table of Contents
1: The Businesses of Television
2: Disrupting Television Using Existing Network Technologies
3: Internet
4: Existing Wireless Networks
5: Emerging Networks
6: Content, Storytellers, Gatekeepers and Related Skills
7: Networked Value Propositions
8: Media Consumption
9: Digital Rights Management and Copyright Laws
10: The Evolution of Advertising and Audience Measurement
11: Emerging Advertising Technologies
12: Television Disrupted
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