The Language of Advertising: Written Texts (repost)
The Language of Advertising: Written Texts (Intertext) by Angela Goddard
English | ISBN: 0415145988 | 1998 | PDF | 145 pages | 3,7 mb
English | ISBN: 0415145988 | 1998 | PDF | 145 pages | 3,7 mb
'A very useful selection of example texts. Provok[es] the student to pursue the social and cultural through attention to language' - Language and Literature 'The second edition of The Language of Advertising is a really useful update of a good text. The author presents interesting material in a very clear, lively, and concise manner, and includes a range of engaging exercises.'
The Language of Advertising:
* looks at the relationship between advertising and culture
* focuses on the interrelation of language, image, typeface
* draws on literary and linguistic theory for analysis of texts
* explores specific advertising strategies such as hooklines, puns, connotations
* examines a wide range of adverts from British Airways to Castlemaine XXXX