Museum Management and Marketing
Museum Management and Marketing (Leicester Readers in Museum Studies)
320 pages | Routledge; 1 edition (November 2006) | ISBN-10: 041539628X | PDF | 1,4 Mb
The volume will bring the coverage of marketing and management up-to-date and reflect changes in current thinking, while covering the essential elements involved in the field. Bringing together a selection of essential writings on the subject by some of the leading authorities in the field this volume is an invaluable introduction to the key issues and controversies.
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