Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others
Jules Goddard, Tony Eccles, "Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others"
ISBN: 1846686008, 1846686024 | 2013 | EPUB/MOBI | 256 pages | 4 MB/5 MB
This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense—thinking or acting differently from other organizations in a way that makes unusual sense—is the secret to competitive success.
Jules Goddard is a fellow of the Centre for Management Development at London Business School.
Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London.