Pricing for Strategic Managers
Pricing for Strategic Managers: The Theory and Practice of Implementing Pricing Decisions
English | 2025 | ISBN: 3031905253 | 346 Pages | PDF EPUB (True) | 71 MB
English | 2025 | ISBN: 3031905253 | 346 Pages | PDF EPUB (True) | 71 MB
While all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete. Environmental changes, such as COVID-19, worldwide inflation, and regional wars, have given the pricing function significantly more attention, while there have been technological developments in digitalisation and artificial intelligence. This textbook tackles these changes head-on, providing an up-to-date discussion on the theory and practice of pricing.