Practice-Oriented Online Marketing
Practice-Oriented Online Marketing: Concepts – Tools – Checklists
English | 2025 | ISBN: 3658497440 | 653 Pages | PDF EPUB (True) | 103 MB
English | 2025 | ISBN: 3658497440 | 653 Pages | PDF EPUB (True) | 103 MB
People now spend a great deal of time online. Companies are following them onto the internet – both in B2B and B2C contexts. This book answers the most important questions related to this development and presents concrete solution concepts, success strategies, and numerous checklists – from designing a cross-channel customer journey to controlling and considering legal frameworks. It provides companies with the tools they need to manage their online marketing budgets effectively and efficiently.