What Captures The Heart Goes In The Cart

"What Captures The Heart Goes In The Cart" is a masterclass in modern branding, transforming your business by becoming "Authentically Human" in an age of mistrust. If you need to stop burning cash on clicks that don't convert (and who doesn't?) and start building a brand customers actually trust and buy then this is your playbook.
In "What Captures The Heart Goes In The Cart", brand strategist and behavioral science expert Trevor Bradford unveils the IDEA Strategic Brand Framework™ a proven system that blends behavioural psychology, neuroscience, and e-commerce strategies to help sellers capture attention, earn loyalty, and skyrocket conversions.
Whether you’re an aspiring startup, a scaling Amazon entrepreneur, or a seasoned seller facing stalled growth this book is for you.

With deep insights into why consumers buy and how they emotionally connect with brands, this book offers a clear, actionable path to building brands that truly connect and convert.

You’ll discover:

• Why TRUST is now your biggest competitive advantage.

• How to use emotional buying triggers and behavioural science to optimise every touchpoint of the customer journey.

• A step-by-step blueprint to clarify your message, build brand loyalty and boost conversions.

• How to thrive in a saturated market by being Insight-Driven, Distinctive, Empathetic, and Authentic.

• How to use the IDEA Brand Framework to train and build your own bespoke Brand GPT.

About the author:
As the creator of the IDEA Strategic Brand Framework™ and author of the book "What Captures The Heart Goes In The Cart" Trevor Bradford combines behavioral science with strategic brand positioning to help Amazon, Shopify and DTC sellers stand out and scale up.

He is a Mentor, Conversion expert and creator of brand training programs for Titan Network, an exclusive, invitation-only community of elite Amazon Sellers worldwide, supporting over 800 members and managing over $100m in sales revenue (that's right: $100 million)!

With over 35 years of experience in branding as an agency owner, including 15 years in online retail, Trevor has collaborated with a wide range of clients from nationwide retailers, globally famous brands and emerging entrepreneurs. This experience has been distilled into an easy to follow, step by step playbook for anyone that needs to improve their sales conversion by better understand their customer's emotional buying triggers.

Through his consultancy and training Trevor equips founders with the clarity, confidence, and strategic edge to turn browsers into buyers—and brands into valuable assets.

This book can transform your profitability and your business.