Public Relations Theory in Practice: Public Relations Theory in Practice
Public Relations Theory in Practice: Public Relations Theory in Practice by Dr. Timothy Penning
English | June 2, 2025 | ISBN: 1637428294 | 194 pages | PDF | 1.98 Mb
English | June 2, 2025 | ISBN: 1637428294 | 194 pages | PDF | 1.98 Mb
There is nothing more real than theory.
Today’s public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics.
This book is an overview of theories that are relevant to a strategic practice of public relations. Brief theory explanations are followed by specific strategic applications in everything from segmenting publics, to planning research, to strategic messaging, to setting campaign objectives, and counseling organizational leadership. A public relations professional who understands and applies theory will be more strategic.
Feel Free to contact me for book requests, informations or feedbacks.
Without You And Your Support We Can’t Continue
Thanks For Buying Premium From My Links For Support
Without You And Your Support We Can’t Continue
Thanks For Buying Premium From My Links For Support