Illustrated Dictionary of Business and Marketing Management, 3rd Edition

Corporate promotion emphasizes the dissemination of a firm's identity, offerings, and/or goods to the public. Corporate administration encompasses the everyday operations of a sector or entity. The significance of managing marketing has escalated to confront intense rivalry and the demand for enhanced distribution strategies to cut expenses and enhance earnings. Marketing proves highly advantageous for the transition, interchange, and flow of commodities. Corporate jargon facilitates more straightforward, lucid communication between two parties or factions, eliminating the necessity to elucidate intricate concepts continually or verify comprehension constantly. To grasp corporate affairs and promotional activities, one must initially grasp the terminology related to the subjects.Understanding the basic terms associated with business and marketing-related topics will give you the understanding of subject knowledge. The 3rd edition of Illustrated Dictionary of Business and Marketing Management is updated with new terms and revised comprehensively. These descriptive illustrations provide a concise and thorough understanding of the subject. The dictionary provides state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. The clear and spacious layout, guide words at the top of each page plus the A-Z 'tab' index on each page ensure that the dictionary is user-friendly. Bright, colorful illustrations and photographs support language learning and make it fun. Full sentence definitions and example show the headword used in a context familiar to the user. Packed with special full-page features on this subject and thousands of interesting entries, definitions, photographs and pictures developed in close consultation with team of experts, this is the ultimate reference tool for students and others dealing with the subject.