Bag Man: The Story Behind the Improbable Rise of Coach
Bag Man: The Story Behind the Improbable Rise of Coach
English | 2025 | ASIN : B0DRZGQ6FV | 228 Pages | PDF | 16 MB
English | 2025 | ASIN : B0DRZGQ6FV | 228 Pages | PDF | 16 MB
Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent 29 years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how the son of a Bronx policeman, after working in city government, built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.