Get Found By Ai: Master Generative Engine Optimization (Geo)

Learn how to optimize your business for AI search engines

What you'll learn

Learn what Generative Engine Optimization (GEO) is.

Why optimizing for AI search engines is important.

How AI search engines choose your content.

How to optimize your content to get cited and mentioned in AI results.

Apply structured data and schema markup to help AI systems understand and cite your content.

Demonstrate real author authority that AI systems recognize by showcasing expertise, consistency, and professional recognition.

Architect your content and site structure for optimal AI crawling and semantic understanding.

Create comprehensive, AI-optimized content using multimodal formats (text, visual, video) that align with AI extraction preferences.

Build topical authority through internal linking, local relevance, and brand mention optimization.

Requirements

Basic understanding of SEO and content marketing.

A website, blog, or business presence with existing content you can optimize.

Familiarity with platforms like ChatGPT, Google, or Bing is helpful.

Description

Get found in an AI-driven world — learn Generative Engine Optimization (GEO) with Emma, your AI avatar coach.This course contains the use of artificial intelligence. Master the art of Generative Engine Optimization. AI-powered search is transforming the way people find information, products, and services. Traditional SEO alone is no longer enough. Businesses must adapt to a world where Google SGE, ChatGPT, Bing Chat, and other AI search tools deliver direct, conversational answers instead of simple lists of links. That’s where Generative Engine Optimization (GEO) comes in.This course teaches you how to optimize your website, brand, and content for AI-driven search. Emma, an AI avatar, is your presenter and guide. With her clear, always-consistent delivery, you’ll grasp complex concepts faster. An AI avatar like Emma helps you learn visually, efficiently, and in sync with how modern search engines think.The course is created by Marielle, a seasoned marketer with a background in film production and graphic design and marketing. From product pages to brand mentions, from voice search to multimodal optimization, you’ll get actionable steps you can implement immediately.What you’ll learn:How AI search engines work (and why it matters for your visibility)Why context, brand mentions, and structured content are overtaking backlinksPractical GEO strategies for your website, product pages, blogs, and social contentOptimization techniques for voice search and multimodal AI platformsWhether you’re a marketer, entrepreneur, or content creator, this course gives you ready-to-use tactics to future-proof your online visibility in the age of AI search.

Overview

Section 1: What is GEO and why it matters now

Lecture 1 What is GEO (Generative Engine Optimization)

Lecture 2 The business impact of AI search

Lecture 3 GEO vs traditional SEO

Lecture 4 The four pillars of GEO succes

Section 2: Understanding AI search systems

Lecture 5 How AI search engines work

Lecture 6 Google SGE deep dive

Lecture 7 Microsoft Copilot and Bing AI

Lecture 8 Emerging AI Search platforms

Section 3: Content strategy for AI optimization

Lecture 9 Authority-based content creation

Lecture 10 Comprehensive content development

Lecture 11 AI-friendly content structure

Lecture 12 Citation-worthy content standards

Section 4: AI keyword research and topic authority

Lecture 13 AI-era keyword research methods

Lecture 14 Topic clustering for authority building

Lecture 15 Competitive AI citation analysis

Lecture 16 Question-based content planning

Section 5: Technical GEO implementation

Lecture 17 Structured data for AI understanding

Lecture 18 Content architecture for AI crawling

Lecture 19 Site performance for AI systems

Lecture 20 Mobile and voice optimization

Section 6: Brand authority and expertise building

Lecture 21 Author authority development

Lecture 22 Brand mention optimization

Lecture 23 Expert network building

Lecture 24 Thought leadership content

Section 7: Multi-format content strategy

Lecture 25 Visual content for AI systems

Lecture 26 Audio and podcast optimization

Lecture 27 Video content for AI discovery

Section 8: Local and industry-specific GEO

Lecture 28 Local business GEO strategies

Lecture 29 E-commerce GEO implementation

Lecture 30 B2B GEO approaches

Lecture 31 Industry-specific GEO

Section 9: Congratulations

Lecture 32 An endnote

Marketers and SEO professionals who want to future-proof their strategy for AI search.,Content creators and bloggers looking to appear as answers in tools like ChatGPT or Bing Copilot.,Business owners and e-commerce managers who want their brand to be cited or recommended by AI systems.,Educators, consultants, and service providers who want to establish recognized authority in their field.,Agencies and freelancers offering content and SEO services.