Google Ads Mastery: From Beginner To Advanced

Learn to create, manage, and optimize profitable Google Ads campaigns to drive traffic, leads, and sales.

What you'll learn

Create and manage Google Ads campaigns from scratch.

Perform keyword research to target the right audience.

Write effective ad copy and design optimized landing pages.

Use audience and location targeting to maximize ROI.

Apply bidding strategies (CPC, CPA, ROAS) for budget efficiency.

Run Search, Display, Shopping, and YouTube ad campaigns.

Track conversions and analyze performance metrics.

Optimize campaigns with A/B testing and advanced strategies.

Requirements

No prior Google Ads experience required — beginners welcome.

A computer/laptop with internet connection.

A Google account (free) and willingness to practice.

Basic understanding of marketing concepts is helpful but not mandatory.

Description

Do you want to master Google Ads and run campaigns that generate real resultsThis course is your step-by-step guide to becoming confident with Google Ads — from setting up your first campaign to advanced strategies used by professionals.Whether you’re a beginner or a digital marketer wanting to sharpen your skills, this course will teach you how to plan, launch, and optimize ad campaigns that actually convert. You’ll not only learn the technical aspects but also gain insights into creating effective strategies that maximize every dollar you spend on ads.Inside this course, you will learn how to:Set up and structure Google Ads campaigns the right way.Perform keyword research to find profitable search terms.Write compelling ad copy that gets clicks.Design high-converting landing pages.Use targeting options to reach the right audience.Manage budgets and bidding strategies effectively.Leverage ad extensions to increase performance.Run different campaign types — Search, Display, YouTube, and Performance Max.Track performance with Google Analytics & Conversion Tracking.Optimize and scale campaigns for better ROI.By the end of this course, you’ll be able to confidently launch and manage Google Ads campaigns that boost visibility, drive sales, and grow any online business. You’ll walk away with practical knowledge, hands-on skills, and proven tactics to run successful campaigns, whether for your own projects or clients.

Overview

Section 1: Google Anlytics

Lecture 1 Google Anlytics

Section 2: Google Ads

Lecture 2 Google ads

Lecture 3 Search Campaign

Lecture 4 Campaign types

Lecture 5 Researching and planning, audience segments, Display campaign & targeting

Lecture 6 Demographics, keywords, placements, topics

Lecture 7 Video campaign

Section 3: Google Search Console

Lecture 8 Google Search Console

Beginners who want to learn Google Ads from scratch.,Small business owners who want to promote their products/services online.,Digital marketers who want to expand their skillset.,Freelancers who want to provide Google Ads services to clients.,Entrepreneurs & startups looking to generate leads and sales.