Mastering CRM Marketing
Published 10/2025
Duration: 2h 8m | .MP4 1280x720 30 fps(r) | AAC, 44100 Hz, 2ch | 943.26 MB
Genre: eLearning | Language: English
Published 10/2025
Duration: 2h 8m | .MP4 1280x720 30 fps(r) | AAC, 44100 Hz, 2ch | 943.26 MB
Genre: eLearning | Language: English
Campaigns, Automation & Retention Strategies for Growth
What you'll learn
- Understand what a CRM system is and why it is essential for executing marketing campaigns.
- Learn how to build targeted, automated and personalised campaigns across different channels.
- Learn how to analyse CRM data and metrics to optimize campaigns and drive retention.
- Explore the responsibilities, tools, and career paths of a CRM manager.
Requirements
- Basic understanding of digital marketing concepts (e.g., email marketing, customer lifecycle, lead generation).
- No prior CRM experience required.
- Access to a computer with internet.
- Optional: Access to a free CRM platform you can use for practice.
Description
Discover the power of CRM to boost your marketing impact. In this hands-on course, you'll learn how to plan and automate campaigns, segment your audience, integrate multi-channel tools, and retain loyal customers using real-world strategies. Perfect for ambitious marketers and entrepreneurs ready to scale smarter and grow faster.
In today’s data-driven world, CRM is more than just a tool - it’s the backbone of modern marketing. It empowers you to understand your audience, personalise communication at scale, and turn leads into lifelong customers.
You’ll learn:
How CRM supports every stage of the customer journey
How to use customer profiles and behavioural data
How to create automated multi-channel campaigns (e-mail, push, sms)
How to track performance using dashboards, KPIs, and A/B tests
How to retain customers with re-engagement flows, loyalty programs, and churn prevention
What it takes to become a CRM marketing professional or freelancer
This course will walk you through how to set up and use CRM platforms to plan targeted campaigns, automate communications, segment audiences, track results, and drive long-term loyalty. Whether you're using Braze, HubSpot, Klaviyo, or another CRM, you'll gain practical skills you can apply right away.
Join now and take the next step in your marketing career with CRM expertise!
Who this course is for:
- Digital Marketers
- Entrepreneurs and Small Business Owners
- Aspiring CRM or Lifecycle Marketing Managers
- Marketing students
More Info