Web ReDesign: Strategies for Success
Kelly Goto, "Web ReDesign: Strategies for Success"
lynda.com, Inc | 2006 | ISBN: 1596712996 | CD-ROM | Iso | 220 MB
lynda.com, Inc | 2006 | ISBN: 1596712996 | CD-ROM | Iso | 220 MB
Today's web landscape is quickly changing, and web companies, in-house teams, designers, and developers are racing to keep up. Web Redesign: Strategies for Success teaches the techniques and tools to help move teams in the right direction, whether they need to do a complete redesign or just need to supplement an ongoing strategy. Instructor Kelly Goto develops strategy based on an iterative approach, focusing on branding and audience, usability testing, and content development. The training teaches how to plan effectively, reach target audiences, and take current web design and development knowledge to the next level. Exercise files accompany the tutorials.
Topics Include:
Developing an effective strategy and approach
Planning and scope definition
Budgeting and pricing
Understanding user experience and the brand promise
Planning usability testing
Information design intensive
Developing content for the web
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