Decision Analysis for Management Judgment by Paul Goodwin, George Wright
Paul Goodwin, George Wright, «Decision Analysis for Management Judgment»
John Wiley & Sons | ISBN 0470861088 | 3 edition (March 1, 2004) | 492 Pages | 1.46Mb
John Wiley & Sons | ISBN 0470861088 | 3 edition (March 1, 2004) | 492 Pages | 1.46Mb
In an increasingly complex world, decision analysis plays a key role in helping managers gain a greater understanding of the situations they face. This updated classic offers unrivalled coverage of the problems associated with unaided managerial decision making and the methods designed to overcome them, all presented and explained in a clear, straightforward manner. The Third Edition is extensively updated and reflects new developments such as 'fast and frugal heuristics' and "structured risk management". A new website will offer links, additional exercises and case studies, and downloadable Excel spreadsheets.