Jive SBS Public Marketplace 3.0.7 | 70,7 MB Social media has left marketers with a tenuous grasp on brand control and mindshare. The myriad of communities where customers can instantly broadcast their opinions about companies is almost unfathomable. What marketers need are simple, battle-tested ways to derive strategic value from 24/7 customer conversations. A robust customer or partner community software platform not only delivers a better way to engage with your audience, it's also where you can direct social web conversations, to foster high-impact discussions and generate valuable market intelligence.