BBC - Secrets Of The Superbrands S01E03: Food
BBC - Secrets Of The Superbrands S01E03: Food
PDTV-Rip | AVI | English | 58mn | 720x416 25fps | XviD - 1578 kbps | MP3 - 128 kbps | 701 MB
Genre: Documentary
PDTV-Rip | AVI | English | 58mn | 720x416 25fps | XviD - 1578 kbps | MP3 - 128 kbps | 701 MB
Genre: Documentary
Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make?
With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them.
Part 3: Food
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.
BBC - Secrets Of The Superbrands S01E03: Food
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